The Scandinavian multinational company, leader in home furnishing products, shows its interest in ecological politics once again. In fact on St. Lucia day, it gave a bike to its Italian employees, encouraging them not to use the car and to assume a healthy (and widespread) habit.

Ikea project participated in Legambiente “Eco–friendly innovation prize”. “It’s necessary to give an alternative to private means of transporting, in order to assure a long-term sustainability to our business. Some people can’t afford an own car, others choose to live more responsibly, so for us it’s a strategic priority to assure our stores connection through public transportation or bicycles.”